Well I went to do some research on the Dunover revised investment strategy of investing more fully in Chinese, Indian and Arab spending power.
Meanwhile writing off the heavily in debt American and European economies.
So off we trotted to the luxury goods paradise of Bicester Village.
Sadly I succumbed in the process to buying myself a new leather wallet at Samsonite, such is the power of the spending frenzy that goes on at Bicester Village.
Meanwhile, the research showed a very clear picture of what is hot and what is not in the luxury shopping world..
Unfortuneately though, only a limited number of these companies are available for us to invest in.
We were looking for shops attracting the people who have the big money to spend i.e. Chinese, Arabs, Indians.
Research being done based on the people at the tills of our local Retail outlet, Bicester Village. That being the highest Retail spend per square foot in the world, so a good place to judge.
Listed in order of volume of customers
Burberry - well established as a Chinese favourite
Prada - iconic Italian brand, established attraction to all
Samsonite - Chinese and everyone else going crazy for their leather suitecases and travel bags
Mulberry - emerging Chinese popularity
Jimmy Choo - all round popularity
Hugo Boss - popular amongst the Chinese
Juicy Couture - as worn by Colleen Rooney, very popular amongst Chinese and emerging Arab taste
Reiss - as worn by Duchess of Cambridge, popular amongst all
Ted Baker - British shoppers only, no Chinese in the store
Superdry - see Ted Baker
The rest, 100/1 outsiders for customer popularity I'm afraid
Research being done based on the people at the tills of our local Retail outlet, Bicester Village. That being the highest Retail spend per square foot in the world, so a good place to judge.
Listed in order of volume of customers
Burberry - well established as a Chinese favourite
Prada - iconic Italian brand, established attraction to all
Samsonite - Chinese and everyone else going crazy for their leather suitecases and travel bags
Mulberry - emerging Chinese popularity
Jimmy Choo - all round popularity
Hugo Boss - popular amongst the Chinese
Juicy Couture - as worn by Colleen Rooney, very popular amongst Chinese and emerging Arab taste
Reiss - as worn by Duchess of Cambridge, popular amongst all
Ted Baker - British shoppers only, no Chinese in the store
Superdry - see Ted Baker
The rest, 100/1 outsiders for customer popularity I'm afraid
Interesting to note that Bicester village are now extending their overseas marketing campaign from it's current focus on china to also focus on India and the rest of Asia.
ReplyDeleteWill be interesting to see success of that as you can already see an increase in numbers from there. There taste in shops seems very similar to the Chinese.
Bicester village being the most visited destination for Chinese visitors outside of the uk.