Saturday 2 July 2011

John Lewis sales up 20% - bucking the High St trend

Carnage on the High Street all week then along comes John Lewis posting a sales increase of 20%.
How do John Lewis do it then when Thornton's, HMV, TJ Hughes, Jane Norman don't seem to be able to.
Well apart from the obvious of stocking goods people want to buy.
  
Picking up on readers comments on the Daily Mail feature see if there is a theme developing that failing shops can learn from:

"What a surprise! John Lewis' customer service is excellent whilst the rest of UK industry's so called customer service is woeful, pathetic and dire; even if I have to pay an extra few £££s I prefer to buy from John Lewis knowing that if there is a problem they will help solve the issue."
"John Lewis are nice company. Good quality and service. Look after the employees with the profit share. They are a good model for other companies. Look after your staff, and they'll go that extra mile."
"One of the biggest incentives for me shopping at John Lewis are their free guarantees on most of their products. I also like the way everything is laid out in the shop and the staff are really friendly professional, knowledgeable and attentive."
"Want to know why? It's easy, they offer REAL customer service. Customers appreciate good staff. I would rather pay more to a shop that delivers good service and products, than to a store who pays minimum wage and provides staff who kno w nothing about their stock."

Read more: http://www.dailymail.co.uk/news/article-2010379/John-Lewis-bucks-trend-Sales-20-rest-High-Street-struggles.html#ixzz1QwOK1zA1
So in summary then all you High Street store owners, it's all about Customer Service being excellent.
Thats what will get us off our PC's and into the shops.
Better log off then and get there now.
Much healthier too than sitting at my PC all day :) 


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