Why was I not surprised when Thorntons announced they were closing down another 120 stores today.
Thats because every time I look into a Thorntons store it is practically empty.
Why is that I have often pondered, I don't know the answer.
They are expensive, shops are rather dull.
Diana is a great chocolate fan but all she ever does at Thornton's is walk in and ask to see the discounted chocolate on offer.
Share price is down almost 50% since last October.
Recovery play, I think not.
What is the answer to Thorntons chocolates ??
No doubt soon going West, the same way as another iconic British brand i.e. Cadbury
I'm with Diana. I only buy Thorntons when they are reduced. They are nice chocolates but not luxury chocolates in terms of either taste or branding. Yet they charge luxury prices. A risky investment I would say.
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